Under the direction of the international, premium catering company Kofler & Company, the former Deutsche Bank building in downtown Frankfurt transformed into the HOUSE OF BEAUTIFUL, following the world-famous "PRET A DINER" pop-up dinner experience concept. This unique venue became a haven of "beauty and sublime pleasure." Within its walls, the ASTON MARTIN brand took center stage, being exclusively presented as part of the International Motor Show. The HOUSE OF BEAUTIFUL provided the perfect setting for product exhibitions, exclusive press and dealer events, and a live presentation of the premium vehicle manufacturer's offerings. With OBSESSION's artistic touch, the HOUSE OF BEAUTIFUL was brimming with inspiration, featuring modern art, live music, and delectable culinary delicacies. The show's highlights included the groundbreaking Aston Martin Valkyrie Hypercar, the latest version of the Vanquish Zagato Volante, and the FIA World Endurance Championship Car. The event proved to be a captivating experience for all attendees, blending automotive excellence with a captivating ambiance of art, music, and gastronomy.