Following the world famous pop-up dinner experience concept “PRET A DINER”, the former Deutsche Bank building in downtown Frankfurt became, under the direction of the international, premium catering company Kofler & Company, the HOUSE OF BEAUTIFUL, a place of “beauty and sublime pleasure”. It was the perfect stage for a live presentation of the ASTON MARTIN marque, which was presented here exclusively as part of the International Motor Show, with product exhibitions and exclusive press and dealer events. OBSESSION created, with the HOUSE OF BEAUTIFUL, an inspirational ambience of modern art, live music and culinary delicacies for the premium vehicle manufacturer. Highlights of the show included the groundbreaking Aston Martin Valkyrie Hypercar, as well as the brand new version of the Vanquish Zagato Volante and the FIA World Endurance Championship Car.