Sweet on Streets Tour
The Bahlsen Roadshow was a remarkable success, reaching a staggering 3.5 million potential contacts across 7 stops. This dynamic campaign focused on promoting sustainable awareness of Bahlsen COOKIES, and we achieved an impressive 150,000 tasting contacts throughout the journey.
- To create an unforgettable experience, we integrated live baking sessions within our eye-catching SWEET-ON-STREETS-Cube at highly frequented events. This allowed visitors to witness the baking process firsthand, leaving them with a delightful and lasting impression. Our congenial and authentic appearance was a key factor in captivating the audience. To complement our engaging presence, we incorporated fun and interactive modules, such as the charming Ape vehicle, practical cargo bicycles, and a captivating walking act. These elements added an extra layer of excitement and uniqueness to the Roadshow, resonating with the attendees and enhancing the overall experience. Thanks to the combined efforts of our dedicated team, the Bahlsen Roadshow left a remarkable impact, raising sustainable awareness of Bahlsen COOKIES and establishing a lasting connection with our target audience.
- • Live baking in the SWEET-ON-STREETS-Cube at highly frequented events
- • Congenial and authentic appearance underlined by modules such as Ape, cargo bicycles and walking act