The conception, organisation & implementation of the final 3 day incentive trip to Florence of the annual AWARD programme of a client from the financial services industry. Participants were the winners of the in-house competition, their partners and members of the company’s management board. An extraordinary drive with Ferraris and Vespas on the famous Via Chiantigiana through the Chianti region, as well as a visit to the beautiful, historic sights of Florence and its surroundings made the incentive trip a special reward for all of the 150 participants.

•     Ferrari tour through the Chianti region
•     Vespa tour to a castello (castle) with a pasta cooking course
•     Gala dinner at a historic castle
•     Private guided tour through the Galleria degli Uffizi (Uffizi Gallery)
•     Shopping & sightseeing in Florence

Objectives

•    Implementation of an in-house “Circle of Excellence Award”
•    The incentive trip forms the highlight of the annual COE membership
•    Award function, promotion of a sense of community and strong identification with the company

Agency Services

•     Conception, planning, organisation & implementation of the incentive trip
•     Participant management, including flight bookings & transfer logistics
•     Hotel bookings and coordination of all partners and service providers
•     Design & programming of a databank-based online registration
•     Event microsite, including reviews and a photo gallery
•     Design & development of the “Circle of Excellence” logo
•     Design & production of AWARDS, printed material and give-aways
•     Documentation and reporting