OBSESSION has staged, three times in a row, the world’s biggest live poker event, with the world’s leading poker professionals from the Full Tilt team, as well as countless side-events and the biggest live poker tournament in the world; not to mention, extensive communication on TV and radio, in print, online and ambient media, as well as the extravaganza of the great TV finals on DSF – with prize money of 1 million Euros. The event series began in 2007 with six major extravaganzas over three weekends in Wiesbaden, Cologne, Berlin, Hamburg, Stuttgart and Munich with more than 12,600 tournament players and just short of 20,000 visitors. In 2008, the event grew to 7,000 poker fans and 2,900 tournament participants, while in 2009, the events in Hamburg and Salzburg broke all records with more than 50,000 online players, just under 13,000 visitors and 7,800 tournament players. 230 tonnes of equipment, 20 large projections, 8 live cameras, as well as 200 poker tables have set new standards.
Objectives
- Official market launch in Germany in 2007, and 2009 in Austria
- Increase in brand awareness
- Creation of new client contacts
- Establishing of FullTiltPoker as “THE” poker brand
- Differentiation from the competition
Agency Services
- Organiser of the event and TV final
- Conception, planning, organisation and event implementation
- Location-management & event technology
- (Stage, sound & light, media technology)
- Accompanying event communication
- Human resources management of up to 1,000 employees
- Participant management database
- Storage & transport logistics
- Storage & transport logistics
- Design and production of event modules
- Sample products & flyers
- Analysis, reporting & documentation
