As the brand's strategic partner, OBSESSION crafted a comprehensive activation concept that seamlessly integrated live and digital elements, ensuring a dominant presence across all media-relevant advertising platforms. The meticulously designed concept encompassed a more than 100m² campaign stand strategically located on the event site's bustling mile. This impressive stand served as a central hub for engaging with the event attendees and maximizing brand exposure.

From concept development to the production of branding and advertising materials, OBSESSION managed the entire process with utmost precision. Our dedicated team flawlessly handled logistics, ensuring smooth operations and coordination throughout the event. On-site support and supervision further guaranteed that all measures and participants were in perfect harmony, elevating the Müllermilch Bottle's presence to new heights. Through our holistic activation approach, the Müllermilch brand achieved a compelling and memorable presence at the Land Rover Kitesurf World Cup, cementing its position as a prominent player in the world of fun sports. The success of this partnership was a testament to OBSESSION's commitment to excellence in conceptualization, execution, and event management.