VILLIGER
Premium Line Promotion
Previous
Next
Event promotion of cigars & cigarillos with the focus on marketing the premium line
As the lead agency for the Villiger Premium Line, we have been responsible for holistic marketing measures in live, digital and event areas since the beginning of 2018.
- Development and elaboration of a holistic umbrella strategy, tailored to the premium products
- Development of a central communications strategy
- Development of a mechanism for detailed surveying of consumer insights of the ZG
- Planning and production of individual photo box modules
- Planning and production of campaign set up
- Recruiting, staff selection, briefing and staff billing