On a promo tour with influencers & final tickets

OBSESSION x Lieferando: On a promo tour with influencers & final tickets for the Champions League 🧡

As part of the UEFA Champions League, our OBSESSION team was on tour with the bright long Lieferando bus — looking for real fan stories!
With lots of charm, good humor and a strong promo team, we distributed Lieferando vouchers at the most important hotspots in the city and interviewed soccer fans.

At lively venues and soccer hotspots, we invited fans to tell their very personal soccer story — either directly on site in the comfortably staged living room setup in front of the bus or later in an intensive conversation inside.

As a highlight, content creator Julyanpohl sat down with the selected winners and deepened their stories in front of the camera.

The bus became a rolling stage for real emotions, approachable fan moments and strong content. The campaign contributes directly to the “Auch 'n Anlass” campaign and strengthens Lieferando's PR story as a brand that combines: good food, real stories and great soccer feelings.

The result? Emotional stories, authentic content and bright faces with final tickets in hand!

Conclusion:
A successful campaign that perfectly combined brand, emotion and passion.