Horizont Winter Summit 2023, Lech Zürs — Unforgettable!

In collaboration with Manstein Verlag and the trade newspaper HORIZONT Austria and in partnership with Lech Zürs Tourismus, this year's HORIZONT WINTER SUMMIT took place from 7/8 to 10 December in Lech Zürs am Arlberg. Three days full of sun, snow, and connections. Decision-makers from marketing, advertising, media, and the digital world came together in the picturesque surroundings of Lech Zürs am Arlberg to network and exchange knowledge. The three days of the HORIZONT WINTER SUMMIT were marked by highlights:

The SKI1 BREAKFAST TALK with Nadine Biber, Peter Ritzler, and former World Cup star Niki Hosp offered exciting insights into professional skiing and the LAOLA1 portal. With Niki Hosp and Hermann Fercher, CEO of Lech Zürs Tourism, the participants experienced exciting runs on the World Cup slope and on the White Ring, and also had an exclusive insight into the soon-opening LECH ZÜRS LECHWELTEN Congress Center. The panel talk “Skiing 2030 — Change of Mindset” led by Martin Dolezal with experts such as Austrian Ski Association President Roswitha Stadlober, Peter Scrivener, CEO of Flexenarena, Jürgen Pichler, Head of Marketing at Doppelmayr Cable Cars, and Hermann Fercher was just as captivating as the impressive ski race on the World Cup slope on Saturday, which included a victory celebration and a motivating presentation by Fritz Strobl on the topic of “Better Media.” This event impressively showed how the combination of sporting action and professional exchange creates an incomparable atmosphere.

The HORIZONT WINTER SUMMIT sets new standards for networking events in the snow. We are already looking forward to the next summit!

#MountainsMarketingMoments

‍

‍