Real snow, in the middle of the city, in the middle of summer

Germany-wide series of events in city centers of major cities with up to seven major events per year (including Ringfest Köln and Europe's largest youth fair YOU) with up to 500,000 visitors per event.

• 3,000 sqm event modules & topic-specific gastronomy
• Invitational contest with some of the best European snowboard and slopestyle ski professionals on a 50 m long quarter pipe with in-house snow production on site
• Involving end users through an approx. 45 m long real snow trail including equipment rental and ski and snowboard instructors
• High-quality technology package and attractive musical supporting program with DJs/live acts on a large live stage
• Co-sponsors include Nestlé, Braun, Snickers, Smirnoff Ice & Sport Scheck

objective

• Identification of core competencies in the relevant target group
• Image campaign to build awareness, with the aim of further increasing sales

Agency performance

• Organizers and marketers of the event series
• Conception, planning, organization and event execution
• Accompanying advertising, doctoral studies, media cooperation and public relations
• Cross-marketing and cross-media communication
• Coordination of all partners & sponsors
• Documentation & reporting