Midcentury design and Italian regional cuisine with panoramic views of Frankfurt's skyline — that's the new Occhio d'Oro Restaurant in Frankfurt am Main. OBSESSION organized the grand opening of the new rooftop restaurant. From invitations to the exhibition of the new Ferrari model, to DJs to the organization of hostesses and the aftershow party, we supervised everything.

The Occhio d'Oro is located on the seventh floor of the exclusive Flemings Selection Hotel Frankfurt-City. The lift landings were designed on each floor, on which our partners Quarantini Gin, Italicus Liqueur, Hoppenworth and Ploch Cafe offered delicious specialties and drinks. The idea was for guests to experience the festive atmosphere of the new restaurant first when they entered the hotel. At the entrance, the new model of Ferrari 256 GTB exhibited by our long-standing partner Ferrari. In the lounge area, guests from Italian disco sounds, Bullet Time Photo Booth and greets hostesses selected by us.

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The Grand Opening Party later in the evening was then held exclusively for selected guests. To make the event an unforgettable memory, we have the Surprise performance by an opera singer prepared. A wizards entertained the guests during the gastronomic trip. The big aftershow party was hosted by a Sparkling wine baptism and confetti rain initiated.

Additional awareness was achieved through the integration of social media channels, including the organization of a competition. This was rounded off once again by well-known Frankfurt content creators such as Adorable_caro, FoodloverFrankfurt, jkdailyblog, flooorrriii and Sophieririri. The influencers ensured that the reopening of the restaurant on suitable target groups in the digital world was carried on.

And what do customers say?