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LEIBNIZ

PICK UP! POS-Tour

2 months — 8 cities, 40,000 Pick UP! mini samples

  • Big sampling campaign with PiCK UP! -branded BMW minis through city centers and POS campaigns in LEH
  • Interactive modules such as RC cars, darts challenges and competition highlights
  • Planning, coordination and implementation of the tour plan together with 30 promoters, team leaders and logisticians
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