Traffic jam breakfast

OBSESSION organized the traffic jam for OPEL two years in a row. With a friendly smile, the promotion teams surprised the target group of drivers in morning traffic jams, parking garages, shopping centers and in downtown areas.

• 183 sorties
• 450,000 bags
• 2.6 million € in child
• Cross-marketing campaign with partners from the food industry: RedBull, Daim, Werther's Original. Ricola, etc.