Digital Media Meets Pleasure: The Showheroes Group Appearance at DMEXCO 2023

Right at the heart of this year's DMEXCO, one happening stood out in particular: The Showheroes Group's exhibition presence, a product of creative collaboration with OBSESSION. With an impressive stand design, the latest technology, and unforgettable wine moments, it set a new standard.

The stand served not only as a presentation platform for digital innovations but also as a place for human encounters and exchanges. Interactive sessions and state-of-the-art technology displays captivated visitors. In parallel, wine tastings presented by renowned Wineguys and award-winning sommelier Ferdinand von Böselager offered relaxing and enjoyable moments. While the Showheroes Group showcased sustainable media at the trade fair, the DMEXCO supporting program with speakers like Jane Smith from InnovateTech and John Doe from DigitalRevolution provided deep insights into current industry trends and sparked compelling discussions.

OBSESSION was responsible for

• Stand construction and design
• Show concept with Wineguys
• Coordination and management of service providers in advance and on-site during setup and dismantling
• Recruiting and coordinating stand personnel
• Local customer support during DMEXCO 2023

In summary, The Showheroes Group's exhibition stand, artfully organized by OBSESSION, brilliantly combined technology and human interaction in perfect harmony. An outstanding performance that will be remembered.

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