Event promotion of cigars & cigarillos with a focus on marketing the Premium Line

Since the beginning of 2018, as the lead agency of Villiger Premium Line, we have been responsible for holistic marketing measures in the live, digital and event sectors.

• Development and development of a holistic umbrella strategy, tailored to premium products
• Development of a central communication strategy
• Development of a mechanism for detailed retrieval of ZG's consumer insights
• Planning and production of the individual photo box module
• Planning and production of action set-up
• Recruiting, personnel selection, briefing and accounting of personnel