OBSESSION brings the Müllermilch Bottle to the sponsorship environment of fun sports at the Land Rover Kitesurf World Cup on Sylt (August 17 — 22, 2021).

For the brand's premium partnership, Frankfurt-based agency OBSESSION developed, live and digital, a holistic activation concept for a dominant presence on all media-relevant advertising media and an action stand of over 100 m² on the mile of the event site.

OBSESSION manages the entire process from the conception, production of brandings and advertising material to logistics and support and coordination of measures and participants on site.