OBSESSION Blog

EVENT LEXICON

Event lexicon — all technical terms from the areas of events and events!

Incentive, promotion... in the event sector, there are a variety of terms that are not immediately familiar to everyone. That is why we briefly summarize the most important technical terms in the event sector. If you have any further questions, feel free to contact us. 😉

Ambush Marketing

Crowdmanagement

Corporate events

content marketing

Event marketing

corporate event

Green Washing

Incentive

Live communication

Metaverse

MICE

NDA

PCO

Event contract

Target group definition

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