OBSESSION Blog

EVENT LEXICON

Event lexicon — all technical terms from the areas of events and events!

Incentive, promotion... in the event sector, there are a variety of terms that are not immediately familiar to everyone. That is why we briefly summarize the most important technical terms in the event sector. If you have any further questions, feel free to contact us. 😉

Ambush Marketing

Crowdmanagement

Corporate events

content marketing

Event marketing

corporate event

Green Washing

Incentive

Live communication

Metaverse

MICE

NDA

PCO

Event contract

Target group definition

Sign up for the newsletter

Feel free to include me in your newsletter and provide me with exciting updates on obsession and news from the industry!

By submitting the form, you agree to our privacy policies too.
Thank you You are now subscribed to the OBSESSION newsletter.
Oops! Something went wrong. Please try again later.

You might like that too

Show me everything!
View all

OBSESSION in Namibia

OBSESSION on tour! Impressive desert and savanna landscapes with an adventurous character, friendly people, warm hospitality, first-class accommodation, mostly lodge hotels. NAMIBIA, a fascinating travel destination...

Read more

How does sustainability work at events?

How do sustainable events work? Are these even possible today? Which approaches can be used to make events more sustainable? Find out more about sustainability in our article!


Read more

7 tips: Live digital experience

Live events are bound to make a comeback, as the need for social contacts and personal interactions — human to human — is irreplaceable. While digital platforms have proven over the past year to be capable of replacing and even enhancing many aspects of our lives, they still face significant challenges in replicating the genuine atmosphere of live events. The unique energy and connection found in physical gatherings are something digital experiences struggle to fully emulate...


Read more

Let's connect

We will get back to you after your request to clarify all further details.

Write us something!

We turn your ideas into unforgettable moments.

If you're not sure, don't select any option. We will clarify all open issues in a personal conversation.
Thank you so much for the request. We will get back to you as soon as possible to clarify everything else!
Something seems to have gone wrong. Please try again

Or just give us a call!

+49 (0) 69 154 097 40